Three phones showing the Phyathai package browser, home screen and cart

Six hospitals on one platform, with a storefront wired into the sales floor

Six Hospitals, One Platform

  • Phyathai is a group, not a single hospital, and the site had to work as one product across all six branches while each of them keeps its own packages, its own pricing and its own availability

  • Every item carries the branch it belongs to, so a patient browsing from one location never reaches a checkout for something that branch cannot actually deliver

  • One codebase, one design system, six sets of content. The alternative was six sites that look alike on launch day and have drifted apart within a year

E-Commerce, Wired Into the Sales Floor

  • The hard part of this project was never the checkout. It was that the checkout had to agree with the systems the hospital's sales operation already runs on

  • Packages, pricing and order state move between the website and Phyathai's internal sales system, so a package bought online is a package the branch already knows about, priced the way the branch prices it

  • No second source of truth. The site does not keep a private idea of what is for sale, which is the failure mode that turns a hospital e-commerce build into a reconciliation problem six months after launch

  • Booking runs from the package itself: choose a date and time, fill in patient details, pay. Thai payment reality rather than a generic checkout, so credit card and instalments, PromptPay QR, WeChat, Alipay and UnionPay

Campaigns and Promotions, Configured Rather Than Coded

  • Hospital marketing does not run on a single discount field. Campaigns overlap, expire, differ by branch, and bundle a main package with add-ons that have their own rules

  • So that complexity lives in the back office, not in the code. The marketing team configures a campaign; they do not raise a ticket and wait for a deployment

  • Add-on packages, validity windows, per-branch pricing and bundling rules are all editable, which is what lets the group run a seasonal campaign across six hospitals without touching the site

Phyathai package detail, home screen and cart shown on three phones
Phyathai package detail page with branch, validity and add-on packages
Phyathai appointment form, payment method picker and payment confirmation

Maintenance and Support

  • We continue to maintain the platform, shipping changes as branches, packages and campaigns change through the year

  • Security and privacy are standing work rather than a launch checklist. This is a system that takes payments and holds patient details across six hospitals

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