The 2020 Bangkok Hospital home page on desktop and mobile, with Find Doctors, Appointment and service shortcuts

From one hospital's website to one platform for the whole network

Version 1 — the 2020 build

Design and Development

  • Our collaboration with Bangkok Hospital allows us to design and develop a state-of-the-art website that is both user-friendly and visually appealing

  • Using design research and modernizing the outdated previous version, we are creating a seamless appointment scheduling process with a focus on user experience

  • Attention to detail is a key focus in the responsive design process, ensuring that the design is pixel-perfect on every device

Find a Doctor search with specialty filters on desktop, and a doctor profile with booking on mobile
Find a Doctor: specialty filters, then a doctor's profile and booking

Features

  • The website includes features like appointment scheduling, doctor search, and educational content reading Real-time doctor scheduling

  • Educational content reading

  • Easy-to-navigate directory of healthcare services and specialties

  • Health and wellness resources and information

  • Content Management System for Bangkok Hospital’s staffs

Three mobile screens: Diseases & Treatments, the home page with service shortcuts, and Centers & Clinics
Diseases & Treatments, the home page and Centers & Clinics

API Integration with Hospital’s Internal System

  • We are integrating the website with Bangkok Hospital’s sophisticated internal system using custom software APIs, ensuring a successful integration process

  • This allows users to view doctor profiles, schedules, and make appointments directly through the hospital’s sophisticated internal system

Make Appointment on desktop: choosing a date and time slot and adding medical information
Make Appointment: date, time and medical information
Mobile appointment booking: doctor preference and specialty, then date and time
The same booking, from doctor preference to a time slot
Packages & Promotions page on desktop, led by an emergency medical evacuation package
Packages & Promotions
A health package detail page and the packages list on mobile
A package's detail page and the packages list

Version 2 — one family, one platform

  • Bangkok Hospital is not one hospital. It is a network of 28 hospitals — Phuket, Pattaya, Chiang Mai, Hua Hin, Rayong, Udon, Samui and more — and each had arrived at its own website, with its own look, its own content and its own way of organising it

  • Version 2 brings all 28 under one domain. The design was never the hard part. The data was: years of separately maintained content, in 28 different shapes, with 28 different ideas of what a doctor, a treatment or a package record should look like

  • Reconciling that is the work, and it is work we are good at. We cleaned, mapped and migrated every site's content into one structure, kept what mattered and retired what did not

  • And we did it without spending the traffic each hospital had already earned. Every address the old sites had published was accounted for, so the rankings and the inbound links came through the move intact — which is the part a consolidation this size usually gets wrong

The version 2 Bangkok Hospital home page on desktop and mobile
Three version 2 mobile screens: Diseases & Treatments, the home page and Centers & Clinics
A doctor profile with specialty, subspecialties and languages, and the appointment time picker on mobile
The B Point loyalty screens: balance, rewards, coupons, challenges and earning history

New in Version 2

  • Version 2 is largely a back-of-house release: built once for the whole network, so every hospital in the family receives it together

  • One back office for 28 hospitals. The hard requirement was not a shared admin but a divided one. Each hospital's team works on its own content and sees its own data, and what any person can open or change follows the role they hold and the hospital they belong to. The boundaries are declared once and applied everywhere, rather than left to whoever remembers them

  • Risk assessment turns clinical screening questionnaires into guided self-checks, with a result the patient can act on and a route into the right care

  • Custom forms let each hospital build its own intake, registration and campaign forms — a new one is something their team assembles, not something they wait for

  • AI translation opens the site's content to international patients

  • Read it for me turns an article or a treatment page into audio, for patients who would rather listen than read

  • AI doctor recommendation takes a description of a problem and points to the right specialty, and the right doctor

  • E-commerce puts health packages on the site as something a patient can browse, compare and buy

Maintenance and Support

  • We provide ongoing maintenance and support for the high traffic website to ensure a smooth and seamless experience for users

  • Over the years, our partnership with Bangkok Hospital has allowed us to continuously improve and update the website we built using cutting-edge technologies and a human-centered design

About Bangkok Hospital

  • For many years, our team has been honored to work with Bangkok Hospital, which was named the No.1 Most Admired Hospital in Thailand in 2022

  • With advanced facilities and a commitment to providing high-quality medical care, Bangkok Hospital is a trusted name in healthcare

  • Experience the power of a well-designed website today!

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