Year 2026
A patient who knows how they feel rarely knows which department to search. Bangkok Hospital wanted its website to start from the symptom, not from the directory.
We designed and built Better AI: one assistant, across the hospital network’s websites, that listens to the symptom and then leads to the right doctor, centre or health-check package.
The visitor describes how they feel in their own words, with their age and gender, in any of the site’s eleven languages.
Better AI asks a few short follow-up questions, one at a time, then confirms age and gender before it recommends anyone.
The results page sums up what the visitor described in plain language and recommends doctors from the hospital’s directory, each with the reason they fit, their next open dates and a Book button.
Below them: the related centres, a matching health-check package with its price, ready to add to the cart, articles from the hospital’s own site and simple health tips.
It opens from the header on every page, and from the search bars on Find a Doctor, Packages and Diseases & Treatments.
An emergency symptom ends the conversation with the emergency numbers, every time.
It only recommends doctors who are in the hospital’s directory, and only cites the hospital’s own pages.
Before the results, visitors are told plainly that this is a recommendation, not a diagnosis, and it asks only for symptoms, age and gender.
People stay in the loop: the hospital’s care team and advising doctors review real cases, and every change to how it recommends is approved by a person.
