Year 2025
Better Club is Bangkok Hospital’s health-focused membership. Members collect B Points for small, healthy habits — reading a health article, answering the daily quiz, checking in — and spend them on rewards.
Bangkok Hospital’s MarTech team conceived the club. We designed its interface and built its home on bangkokhospital.com: one page that explains it, shows what members can earn and what they can redeem, and has something new for them every month.
A banner of this month’s offers and a quick menu to every part of the club, with a floating bar that follows the reader down the page.
Badges — Starter on joining, then Sparker and Savior, and Better Check-Up after a health check-up. Each badge opens more of the rewards.
Rewards — each with the points it needs and the badges that can redeem it, from telemedicine consultations to discounts on medical services, and a table of what each tier unlocks.
The questions members ask, the membership terms, and a note they can send straight to the Better Club team.
Better Fan — everyday activities on the site earn points and move members up through the tiers.
Better Friend — invite a friend to join, and both of you receive points.
Better Check-Up — book a health check-up on the website, attend it, and receive the Better Check-Up badge and a reward.
Each month brings a new Health Guide: a doctor’s guide to one topic — infertility, vaccines, heart disease — that members redeem with their points.
The hospital’s team updates the page themselves — the month’s guide, the featured offer, the rewards on show — so it can change as often as the club does.
