Sasin School of Management

Changing the way people view business education with Sasin's new website

Conducted user interviews and focus groups to understand the needs of Sasin’s target audience
Created personas and user journeys to inform design decisions
Created wireframes and high-fidelity mockups to visualize the user experience
Designed a visually appealing and intuitive interface
Developed a responsive design to ensure optimal viewing on all devices
Implemented custom CMS for managing content and updates
Developed event calendar and registration system
Created custom forms for lead generation and inquiry management
Integrated with social media platforms
Optimized for SEO
Designed an easy-to-use program comparison tool that allows users to select and compare multiple programs
Added filters to help users narrow down their options
Implemented calls-to-action and lead magnets to encourage users to take action

Back-end and API Integration: Integrated with third-party systems and APIs to enhance functionality
Developed custom back-end solutions to support the needs of the site
Google Analytics/Google Tag Manager/Google Search Console Setup: Configured and implemented tracking and measurement tools to track user behavior and website performance
Server Security and System Maintenance: Implemented security measures to protect against cyber threats
Conducted regular system maintenance to ensure optimal performance
Technical Support: Provided ongoing support and troubleshooting to ensure the smooth operation of the site

In 2025 we built the next version of sasin.edu, for prospective students, executives and the school’s own community alike.
A new home page went live in May 2025. We then rebuilt sasin.edu from the ground up and folded Sasin’s separate admissions site, study.sasin.edu, into it. The new sasin.edu went live in December 2025.

The home page opens on the school’s promise and puts every degree programme in a card over Sasin’s own film, with the next Open House beside it.
All Programs sets out the MiM, MBA, Executive MBA, Connect+ Executive MBA, DBA and Ph.D. together, with Compare Degree Programs, Apply Now and the application deadline one click away.
Each programme page opens on an overview, keeps admissions and curriculum in tabs, and folds longer topics into sections that open one at a time, so a whole programme reads easily on a phone. A brochure request waits at the foot of the page.

Executive Education has a section of its own: open programmes for individuals, such as Sasin Turbo and Sasin Next, and customised programmes for organisations, such as the Southeast Asia Immersion.
Each course page sets out who should attend, who participants learn from, what they will learn and the programme day by day, with a way to reach the Executive Education team on the page.

The campaign pages that lived on study.sasin.edu now live at sasin.edu/study, in the same site as the programmes they promote, and every old link still lands on its page.
Open House registration takes a name, the programme of interest and a preferred date, and reserves a seat.
Brochure pages hand the visitor the programme brochure and early notice of Sasin events and Open Houses.

Sasin Team brings faculty, fellows, administrators, governing bodies and doctoral students into one directory, searchable by name and filterable by category, with a profile page for each person.

Sasin’s team edits programmes, courses, news and events themselves, section by section.
We look after the site with them: since launch it has gained the new MiM programme and the Cybersecurity Leadership course for executives.